Wheaton Group In The News | Press Releases

Wheaton Group’s Principals have delivered over 150 articles and speeches to the database marketing industry. As a high-profile consulting organization, we are delighted to be recognized as authorities by Editors who call on us for our assessment of current marketing trends and events. We also derive great satisfaction when the successes of our clients that we helped deliver are cited in articles read by the leaders in the marketing world, and in speeches:

“Using Data to Revolutionize Marketing, Merchandising, and Operations: A Case Study”
By Tim Blair, Executive Vice President & General Manager, the Parable Group, and Jim Wheaton, Co-Founder and Principal, Wheaton Group.

This is an overview of a speech by the same name that was presented at The 2004 DMA Annual Conference & Exhibition in New Orleans. The speech describes work performed at The Parable Group, one of Wheaton Group’s first clients. An overview of The Parable Group work was also provided in “Database Makeovers,” the cover story in the July 1, 2004 issue of Target Marketing.

"Improve Response with Name Suppression"
By Hallie Mummert, Managing Editor, Inside Direct Mail,
December, 2002

"Lists and Prospecting:  List Fulfillment Comes of Age"
By Paul Miller, Senior News Editor,
Catalog Age, November 1, 2002

"Retelling the Data Story"
By Richard H. Levey, Senior Writer,
DIRECT Magazine, April 1, 2002

"List Watch:  Keep It Clean"
By Paul Miller, Senior News Editor,
Catalog Age, April 1, 2001

"Playing Private Eye"
By Paul Miller, Senior News Editor,
Catalog Age, April 1, 1999

"Why Predictive Modeling is Better Than RFM"
By Lynn Dougherty, Editor-In-Chief, Cowles Report on Database Marketing, July, 1998

Copyright © 2004 Wheaton Group LLC. All rights reserved.